Tag: SEO

Your SEO Tool Kit: 3 Free Tools To Improve Your Rankings

  Recently we covered the topic of What Google Really Wants From Event Professionals. Today we will be sharing a few favorite free SEO tools that are recommended for website strategy, optimization, and analysis.  Consider this article your free SEO tool kit! Tool for Strategy: KWFinder While you can do great job with the design of your website,  SEO won’t bring you traffic or clients if you’re not focusing on the right keywords. So how do you fi... Continue reading »

What Google Really Wants From Event Professionals

  In the early days of search engines, there were definitely a lot of “tricks” that worked to get websites bumped up in search engine results, such as using your keywords as much as possible and putting them in nearly invisible text. For a short time, this strategy did actually move websites to the top, but only briefly.  Today, Google is much smarter and learning every day what searchers want. In 2018, getting to the top of Google is all about satisfy... Continue reading »

How To Make Your Content SEO Friendly

  In our previous posts about Search Engine Optimization (SEO), we discussed the basics and  technical aspects of your keyword selection for your website’s URL structure and web page architecture. Now it’s time to make all of your content SEO friendly as well! Search engines rank websites on the relevancy of the content in regards to the users search query. The more relevant, informative, and helpful the content you provide on your website is, the more... Continue reading »