Tag: google

What Google Really Wants From Event Professionals

  In the early days of search engines, there were definitely a lot of “tricks” that worked to get websites bumped up in search engine results, such as using your keywords as much as possible and putting them in nearly invisible text. For a short time, this strategy did actually move websites to the top, but only briefly.  Today, Google is much smarter and learning every day what searchers want. In 2018, getting to the top of Google is all about satisfy... Continue reading »