Tag: Gen Z

How Event Venues Can Close a Deal with Planners – Virtually

With the likely exception of buying a house or a car, it seems like just about every deal these days is sealed with an e-signature instead of a hearty in-person handshake. Digital signatures are just one disruption to the long-standing tradition of a handshake to close an agreement. The World Wide Web and other technologies have fundamentally redefined how decisions are researched, negotiated and purchased – especially for millennial and Generation Z buyers who c... Continue reading »