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What Venues Need to Succeed: 5 Research-Backed Insights

After another strong year in 2018 for meetings and events, many predictions show the upward trends continuing this year: The Carlson Wagonlit Travel (CWT) 2019 Meetings & Trends Report predicts a robust 5 to 10 percent growth in demand The CWT/Global Business Travel Association (GBTA) 2019 Global Travel Forecast suggests the growth of 2.8% in GDP in 2019 To get to the heart of how venues can continue to capitalize on these positive trends, we dug in... Continue reading »

How Event Venues Can Close a Deal with Planners – Virtually

With the likely exception of buying a house or a car, it seems like just about every deal these days is sealed with an e-signature instead of a hearty in-person handshake. Digital signatures are just one disruption to the long-standing tradition of a handshake to close an agreement. The World Wide Web and other technologies have fundamentally redefined how decisions are researched, negotiated and purchased – especially for millennial and Generation Z buyers who c... Continue reading »