How to Sell Your Venue
The face of modern marketing has changed. Digital marketing tools have become affordable, and some are even free. As easy as developing the digital version of a brand is, however, the standards are still high and the competition is fierce. Every trick and tool available you is equally as accessible to your competition, so execution is critical. The elements below will help you increase sales and hone a message for your prospects that is loud and clear.
Your unicorn story
Couples want to make a connection with your venue, and its origin story can be the perfect invitation in. Make your marketing more relatable by sharing it in an engaging voice. You might also consider publishing nuggets of personality—house secret recipes, your favorite specialty linen of the season, or funny behind-the-scenes events that only “insiders” would know.