AllSeated is thrilled to announce that David Anderman and Sean Kauppinen have joined its Advisory Board. Anderman is the former COO and General Counsel of Lucasfilm, George Lucas’s entertainment empire, where he spent 16 years with the team that pioneered innovations in 3D, Virtual Reality and visual effects. He is a sought-after advisor to technology companies and executives on growing their businesses. Kauppinen is the founder and CEO of the International Digital Entertainment Agency. With more than 22 years of management, business development, publishing and strategic communications expertise in the digital entertainment industry, his ability to bring companies together and provide strategic guidance has led to business growth for industry giants as well as start-ups. Kauppinen has launched more than 600 titles across major gaming platforms.
Despite the relative youth of the virtual reality (VR) and augmented reality (AR) sector, these immersive technologies have already begun having a significant impact on areas such as construction, healthcare and education, now it is set to change the Event Planning industry.
When trying to plan any event, large or small, it is important for the event organisers to have a clear picture as to what a venue looks like.
Planning a wedding or a business event is a highly specialized task, which requires a complete and clear understanding of the client’s wishes and knowing how to stay within the budget. For years, event planners have tried many creative ways of building computer generated images of the venue and getting the client’s approval before actually leasing furniture and ordering decorations. Thanks to a brand new virtual reality application, AllSeated VR, the event planning industry now has an immersive and interactive tool to give their clients a realistic walk-through of the proposed venue.
Small business owners are always looking for inspiration and the right formula to take them from their current level to the next. The big brands of the world have mastered certain approaches to their work that have pushed them to the front of consumers’ minds. By paying attention to the big brands, you can identify best practices, adopt what works for you, and increase the power and influence of your own event business.
Big brands do it right
I watch a lot of brands, and few impress me more than Apple. The minute you walk into one of their stores, an informed greeter approaches you and asks you what you need. You are then ushered to the correct line by your knowledgeable guide, and invited to wait while watching engaging videos or playing with the many hands-on displays meant to inspire your next purchase. Ultimately, an Apple expert will join you and stay by your side until your purchase or service needs are met. The experience is personal, motivational, and kind of infectious.