All great events have at least one common factor – superior teamwork. In order to create magical guest experiences, many pieces have to fall into place, and that can only happen when a group of professionals work together with a common goal. Collaboration is key to the success of any event, but in this digital era it has taken on a virtual dimension that is revolutionizing our industry.
Virtual Reality and the Events Industry
The events industry was born to ultimately go virtual! We have long faced the challenges of working not only with clients, who often plan from a distance, but with each other effectively. We have an innate need not only to keep everyone on the same page, but to communicate a common big picture made up of many smaller parts, then come together for a matter of hours to make the impossible seem effortless. Virtual collaboration connects the dots that used to take extreme levels of organization, man hours and frankly, luck, to accomplish.
Virtual Reality (VR) is one of the most exciting technological advances to hit the event industry in years. Venues, planners, and designers are just a few of the professionals who can shed the confinement of physical and geographic borders and engage with clients in a whole new dimension. VR answers the needs of pro and customers alike, and is the way of the future when it comes to creating very special events.
What Is Virtual Reality?
VR technology delivers digital images as environments that customers can access and interact with using special goggles that are increasingly available through major mainstream retailers. All it takes is an app, the pair of goggles, and a smart device to make the connections and give you the ability to offer virtual venue tours, walkthroughs, design or portfolio previews. VR is a great tool for securing initial sales and contracts and is equally as helpful during the event planning process.
SHELDON—Crossroads Pavilion event center is proving to be a cutting-edge venue since opening less than a year ago.
General manager Brittany Behrendsen is taking advantage of a computer program called AllSeated to make the event planning process more efficient.
“We create a diagram we use for all different events,” Behrendsen said. “We give that to our setup and tear-down crew. Then we can decipher how many feet between each table — we e-mail it to them so they know exactly what it’s going to look like when they come in.”
An event planner can use the program to tinker with seating arrangements and designs as well.
“If they wanted to do assigned seating I can give them a certain amount of access so they can go in and either change everything themselves or just assign seats for people,” Behrendsen said. “I have had some people who have just created an AllSeated account for themselves and just played around with things.”
The indoor space is equipped with “top-of-the-line” audio/visual equipment, hidden projector screens and retractable walls that divide one big event room into three.
Behrendsen said she is plugged into the pavilion at all times. She can view security cameras and adjust the heating and cooling units with a tap on her cellphone.
The wedding services industry is expected to total $63.1 billion in revenue leading up to the year 2021, according to IBISWorld research. With everything from virtual reality tools to view a fully-designed ballroom, to drone coverage of the occasion, new technologies are revolutionizing the way we plan, attend, and celebrate the big day.
Here are 5 ways tech has revolutionized the planning, gifting, and overall experience of modern weddings.
Collaborative planning tools allow the engaged couple to work directly with their vendors, while also greatly reducing the amount of time sharing information.
“No longer a paper and pencil approach, floor plans, guest lists, and seating charts are now managed online to improve efficiency and organization across the board. Wedding couples are able to interact with their vendors and entourage to plan their weddings in real time from anywhere in the world,” says Sandy Hammer, co-founder of AllSeated, a collaborative event planning network, in an interview for this article.