Building a Strong Brand Strategy

The most successful businesses in the world have something in common: a strong brand strategy. Want the best prices, easiest price comparisons, fastest delivery, and a generous return policy? Shop Amazon. Want top of the line equipment, cool videos while you wait in line, and to be surrounded by some of the happiest employees anywhere? Choose Apple when purchasing your electronics.

These internationally recognized brands have something in common—both have invested time, money, and expertise in building businesses that people remember and want to interact with. If you want to attract more clients and grow your business, you need to make yourself visible in a crowded market. You can take your lead from companies like Apple and Amazon, and build your own strong brand strategy.


A common small business goal is expansion. This could mean adding additional staff members, increasing the number or complexity of bookings you are able to take, or diversifying your products or services to maximize revenue streams. Growth involves taking what you do well now and scaling it up to achieve new personal and professional goals. It can be challenging, for sure, but thankfully, there is so much technology to assist that the process can seem almost easy these days!

Are You Ready to Add New Tech? 

While technology can revolutionize your business, there are a few key things to keep in mind to make it a smooth transition. When you are researching new programs be sure to note that is taking care of the majority of your pain points. Be sure to reach out to your team as well to see if they think it would be helpful to their workflow. Then evaluate not only your personal ability to adapt to new products or procedures, but that of your team members as well. Make sure that you support your team with training, and regularly evaluate and share data measuring your ROI.

31 Awesome Nonprofit Event Management Software Tools

All the tools you’ll ever need to run a successful event for your nonprofit.

What if you had an army of robots to do all the grunt work for your events?

This isn’t science fiction, this is the reality of many event managers.

Instead of manually processing registrations, running checks to the bank, or trying to keep track of everything in Excel, they’re using software tools that are acting like robots to do all this for them.

And that’s just the beginning. There are software tools that can do almost anything you can imagine for your events, like helping you create beautiful event invitations, updating your event’s social media, or managing registrations automatically.

Ariana Stecker, a leading expert in the event planning world and the Chief Operating Officer at Save the Date®, an event planning company, says that the top event managers are the ones who leverage technology the most.

For example, she’s seen clients easily raise 20% more funds from their events simply by using software tools to enable online registration and bidding.

She further points out that technology not only makes things easier for event managers, but it’s a better overall experience for the guests too.

If you’re looking to raise more money and make managing your events easier, read on! There are many great options available for any type of organization.

How To Plan A Wedding In The Digital Age

There’s no getting around it: planning a wedding is easily one of the most stressful things you can do — especially when it’s your own. Some couples can afford to hire professional wedding planners to handle all the details. But if that’s not you, no need to worry; you don’t need a perfect credit score and endless budget to have the wedding of your dreams.

Truth be told, there’s plenty you can do these days to use the same tools the pros do. Even if you’ve never organized an event like this before, if you arm yourself with the right tools and tactics, there’s no reason that you can’t organize the perfect wedding.