From event marketing and sales to logistics and execution, the use of technology can prove invaluable for an event management company.

The right technologies can offer an event management company the following benefits:

  • Valuable insights into what audiences crave in order to deliver a more meaningful event experience.
  • Improved collaboration while ensuring that your team works together in harmony without duplicating efforts.
  • Reduced stress and increased efficiency when planning and management efficiency. This puts the main focus on accomplishing priority goals.
  • Provides measurable results to demonstrate to stakeholders the value of your event.

There are five key areas where technology can be used by an event management company.

Social Listening

Social media has made it much easier for people to voice their opinion on just about everything and anything. This makes it a powerful technology tool for planners to gain insight into what people think and use that information to tailor and shape event experiences.

Collaborative Design

There are tons of moving pieces when it comes to your event’s physical design – from deciding floorplans and seating arrangements to keeping track of the latest files and deadlines. In addition to using AllSeated’s digital planning tools, most planners we know swear by project management tools, to manage every process step and to-do list. Another way to save your sanity as an event management company is to keep all files centrally located in a cloud-based asset storage platform so that they can be accessed anywhere, by anyone.

Registration

Technology tools for an event management company support everything registration-related, including designing and sending branded, professional-looking email invitations, managing RSVPs and guest lists, and even facilitating the on-site check-in process and name badge printing. Technology eliminates the stress of managing VIP experiences, like coordinating tasks and to-dos surrounding arrivals, ticketing, logistics, special event attendance sign-up and tracking and more.

Engagement Activations

Keep event attendees engaged through technology-based engagement activations. For example, an event management company, as well as many planners are turning to VR and AR to enhance the event experience. Through VR technology, planners can now “see” a venue before it’s even booked. AR adds digital overlays and effects for guests to interact with – whether that’s a fun event-specific SnapChat Filter or AR-enhanced décor that reveals surprise elements.

Experience Data

There are so many data points for an event management company to collect, ranging from individual and aggregate information about attendee profile data to traffic flow and density to feedback and evaluations. Technology assists in making information easier to collect, tabulate and even identify patterns or trends in real-time so adjustments can be made on the fly.

And of course, surveys have long been key for gathering feedback. But thanks to technology, it’s now as easy as a simple link sent through an event mobile app push notification to get immediate feedback on sessions, topics or other event details like the room temperature or food and beverage service. A big benefit so planners can address issues while there is still time to do so, compared to receiving that information post-event when nothing could be done.

As an event management company, embracing event technology in any or all of these areas, you’ll be well on your way to saving your event from preventable slip-ups.

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360 RealPlans-3D. Seeing is Believing!

Showcase your venue in AllSeated's life-like, immersive, virtual 360 RealPlans-3D technology that truly brings your property to life. Our 360 RealPlans-3D is a genuine virtual reality tool that is able to bring venues the biggest ROI in the history of event technology!

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