“Seek The Influencers” 5 Leadership Lessons with Sandy Hammer, Co-founder, AllSeated

Thank you so much for doing this with us! What is your “backstory”? I was a corporate planner for 15 years in the high-tech space and I always found myself expressing my frustration over the fact that I just knew we could digitize our industry and build it into something amazing. So once Uber digitized the taxi industry, that was officially it for me. I knew then and there that it was time to make a change for the better in the event industry, so I found myself an ... Read article »

Emerging technologies key for UAE’s events market

The UAE events industry is poised to embrace cutting edge technologies which will better engage and involve audiences, while staving off the growing threat of “event fatigue”, according to a leading industry expert who is participating at the Middle East Special Event & Exhibition Show (MESE) 2018 from 22-23 April, Madinat Jumeirah. Alan Kelly, Business Development Manager at Informa Middle East, part of one of the world’s leading events and conference organi... Read article »

Employ the Latest in Earpieces and Headsets

Remember Jennifer Lopez in the movie The Wedding Planner? With her ever-present ear bud and microphone, she was electronically tethered to her staff, just as real-life planners often use earpieces to keep in constant touch during an event. Similarly, security teams keep attendees safe by corresponding with colleagues via headsets. And onstage, in-ear monitors are used by singers to help keep them pitch perfect. Headset technology has come a long way, and promises to... Read article »

The Future of Virtual Reality In The Event Planning Industry

One of the most exciting advances in technology that will impact the way we do business within the event management industry is rising use of the Virtual Reality (VR) capability. It is revolutionizing the way that we work with clients, market destinations and visualize design. The impact of VR on the event planning industry is expected to be huge! In the past, virtual reality was only seen in movies, games and our imagination. However, today you are able to purch... Read article »

Operating Lean as an Event Company with Technology

Time is elusive, especially to a busy event professional. We never have enough of it and are always pretty sure that having just a little more would give us the edge we wish we had. Time, money and labor, in fact, are all like this. It's rare to hear complaints of having too much of any of these. As a result, most leaders are taxed with figuring out how to do more with less. Efficiency Frees Up Resources Efficiency within business processes and operations allow ... Read article »

Scaling your business with technology

Today’s guest post comes from Sandy Hammer. I’ve invited her to share her thoughts on the impact of technology in our industry. With over 20 years of experience in the international events industry, Sandy is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more. Most small business owners share a goal of making something more ... Read article »

Game Changer: Virtual Reality

Virtual reality technology (VR) is making quite a mark on the events industry. We have watched it for a while and have witnessed its evolution from a novelty or futuristic gimmick to a legitimate and important business tool. VR strikes a chord with our visually-obsessed culture and boosts customer engagement, while also improving our services. Walking through floorplans, for example, in advance of an actual event has a positive impact on accuracy and accountability ... Read article »

37 Limit Breaking Female Founders Share The Top Lessons Learned from Their Experiences

Sandy Hammer Co-Founder & CMO of AllSeated AllSeated founder Sandy Hammer boasts over 20 years of experience in the international events industry. She began as an entrepreneur establishing conferenceART, a company that produced corporate conferences, seminars, forums and brokerage events around the world for customers such as Orange Global, Telefonica and O2UK. Leveraging her events background, she created AllSeated to revolutionize and digitize the event plann... Read article »


Technology never ceases to amaze us – even in the wedding industry, where we are accustomed to watching for and incorporating new innovations into our bags full of tricks. One of the most exciting recent advances is the rise of Virtual Reality (VR) capability. It is revolutionizing the way that we work with clients, market destinations and visualize design. Its impact on the wedding industry is expected to be huge. What Is Virtual Reality? In the recent past i... Read article »

Top Influential Female Leaders in the Event Industry

Sandy Hammer Sandy Hammer has used her over 20 years of experience in marketing and business development to create two wildly inventive businesses. She co-founded AllSeated, what they call “The world’s most innovative event planning platform” that offers virtual reality and 360 Realplans 3D diagramming among other services. She also founded conferenceART, a company that produces corporate conferences, seminars, forums and brokerage events around the world.... Read article »

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