Press

Effectively using technology is as important to meeting and event planners as to any Fortune 500 company — maybe even more because when planning an event every dollar counts. Technology has become a mission-critical tool for meeting planners and for many, the internet offers inexpensive, viable solutions for their technology needs. With each new day, combining technology with meeting planning tools — through web sites, apps, social marketing and other IT initiatives... Read article »

Virtual reality is no longer a thing of the future. In fact, it’s beginning to revolutionize the event industry and transform the way we close business. As more people are adapting to the concept, it’s becoming an essential tool for displaying the value in your products and services. In particular, virtual tours and walkthroughs are making it possible to easily book clients from around the world, becoming an essential part of an event business’ strategy. Destinat... Read article »

Take a moment to ask yourself: What would you do if you had an extra hour in the day? What if it were possible to have that extra hour every day? By building efficient processes into your business, you can carve out extra time to dedicate elsewhere, whether it’s for your personal life, a passion project on the side, or a new endeavor for your company. Regardless, the key to freeing up more time is simply to get through your to-do list faster. Easier said than ... Read article »

Time management is a popular buzzword in the business world, and with good reason. By being more prudent with your schedule, you can find more time in each day that you can dedicate to anything—getting ahead on work, an extra yoga class, or an afternoon with the family. However, true efficiency and time management can be hard to attain. After all, we live in a world of distractions and multi-tasking. So, how can a busy entrepreneur be more intentional and deliber... Read article »

Planning a corporate meeting can seem easier than social functions, as the décor tends to be minimal and you generally only have to work with one space. However, corporate events carry their own set of guidelines to follow and it’s important to keep them in mind while planning a layout. Before anything, it’s essential to gather all of the essential information from the client to ensure that you take everything into account. Do you need a stage? How about audio vi... Read article »

Virtual Reality (VR) has arrived and it’s here to stay. This revolutionary event technology is set to enhance the conference industry with its immersive visualisation experiences. It’s not just VR that’s making waves in the meeting world either. The unique powers of Augmented Reality (AR) continue to gain traction — especially with Millennials. So, just how relevant are VR and AR to the events industry?  Let’s look inside a world where anything’s possible! Wh... Read article »

Sandy Hammer of AllSeated cautions against committing too much of your savings to new software and equipment can be very expensive. "Test out the free versions of apps and software to really learn if the product will assist you in growing your businness."... Read article »

Today’s guest post comes from Sandy Hammer. I’ve invited her to share her thoughts on the impact of technology in our industry. With over 20 years of experience in the international events industry, Sandy is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more. The pace of the Era of Digital Transformation is faster than most... Read article »

The wedding industry as we know it today has transformed in leaps and bounds within the past several decades. From traditionalist details to one-of-a-kind designs, the shift between Generations X and Y (and soon Z) has played a major role in the changes that we continue to see in the market.  When planning events, millennials don’t want the same styles that they see at their friends’ celebrations; instead, they are looking for innovation and forward-thinking ideas.... Read article »

The face of modern marketing has changed. Digital marketing tools have become affordable, and some are even free. As easy as developing the digital version of a brand is, however, the standards are still high and the competition is fierce. Every trick and tool available you is equally as accessible to your competition, so execution is critical. The elements below will help you increase sales and hone a message for your prospects that is loud and clear. Your unico... Read article »