Building a Strong Brand Strategy

The most successful businesses in the world have something in common: a strong brand strategy. Want the best prices, easiest price comparisons, fastest delivery, and a generous return policy? Shop Amazon. Want top of the line equipment, cool videos while you wait in line, and to be surrounded by some of the happiest employees anywhere? Choose Apple when purchasing your electronics. These internationally recognized brands have something in common—both have investe... Read article »


A common small business goal is expansion. This could mean adding additional staff members, increasing the number or complexity of bookings you are able to take, or diversifying your products or services to maximize revenue streams. Growth involves taking what you do well now and scaling it up to achieve new personal and professional goals. It can be challenging, for sure, but thankfully, there is so much technology to assist that the process can seem almost easy th... Read article »

31 Awesome Nonprofit Event Management Software Tools

All the tools you’ll ever need to run a successful event for your nonprofit. What if you had an army of robots to do all the grunt work for your events? This isn’t science fiction, this is the reality of many event managers. Instead of manually processing registrations, running checks to the bank, or trying to keep track of everything in Excel, they’re using software tools that are acting like robots to do all this for them. And that’s just the beginning... Read article »

How To Plan A Wedding In The Digital Age

There’s no getting around it: planning a wedding is easily one of the most stressful things you can do — especially when it’s your own. Some couples can afford to hire professional wedding planners to handle all the details. But if that’s not you, no need to worry; you don’t need a perfect credit score and endless budget to have the wedding of your dreams. Truth be told, there’s plenty you can do these days to use the same tools the pros do. Even if you’ve never ... Read article »

Closing the Sale with Virtual Reality

Imagine you are part of the sales team for a venue with a spectacular ballroom. It features opulent crystal chandeliers and an open-air terrace with a prime and coveted view of the city lights. Imagine, too, that you are thousands of miles from your property, sitting in a café with a potential client who is looking for a premium venue. You take out your Virtual Reality (VR) headset and offer your prospect not just a look, but a walkthrough. With little obvious ef... Read article »


Listen. I get it. The Internet’s Maid of Honor isn’t going to be your be-all-end-all source for wedding planning. Maybe one day I will get it to that level, but it’s not quite there yet. In the meantime, I want you guys and gals to have all the tools you need. That’s why I scoured the internet for the best of the best tools for planning different parts of your wedding. I really love this list I created (and wish I had utilized more of them when I was planning), so I... Read article »

Let’s Talk Tech Trends with Sandy Hammer

In this episode, I'm joined by the founder of AllSeated, and we're talking all things tech! Learn how tech trends are influencing the wedding industry and hear some of the amazing innovations that are changing the guest experience at weddings. Read article »

These Startups Will Help You Survive Wedding Season

AllSeated is a platform that gives you a 360, 3D view of your venue so that you can do a virtual walkthrough and start planning seating arrangements to get things all worked out before it gets down to crunch time. You can sign up for free and then use their virtual reality technology to look at the venue as if you’re there. You’ll have constant access to your venue and can design the perfect floor-plan through the platform so that you’ll be completely prepared when... Read article »

Four Pros Share Their “Getting Ready” Routine Before a Speaking Engagement

Whether you are a seasoned veteran or a new to speaking at conferences and association meetings, the success of your talk itself will rely heavily on how you prepared even months prior to taking the stage. It’s not simply a matter of practicing as much as possible- there are many, finer details that need to be considered before you stand in front of your peers. A speaker’s routine varies but there’s one thing for sure: having a standard routine to ensure you are ... Read article »

“Seek The Influencers” 5 Leadership Lessons with Sandy Hammer, Co-founder, AllSeated

Thank you so much for doing this with us! What is your “backstory”? I was a corporate planner for 15 years in the high-tech space and I always found myself expressing my frustration over the fact that I just knew we could digitize our industry and build it into something amazing. So once Uber digitized the taxi industry, that was officially it for me. I knew then and there that it was time to make a change for the better in the event industry, so I found myself an ... Read article »

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