Press

All great events have at least one common factor – superior teamwork. In order to create magical guest experiences, many pieces have to fall into place, and that can only happen when a group of professionals work together with a common goal. Collaboration is key to the success of any event, but in this digital era it has taken on a virtual dimension that is revolutionizing our industry. Virtual Reality and the Events Industry The events industry was born to ul... Read article »

Virtual Reality (VR) is one of the most exciting technological advances to hit the event industry in years. Venues, planners, and designers are just a few of the professionals who can shed the confinement of physical and geographic borders and engage with clients in a whole new dimension. VR answers the needs of pro and customers alike, and is the way of the future when it comes to creating very special events. What Is Virtual Reality? VR technology delivers dig... Read article »

SHELDON—Crossroads Pavilion event center is proving to be a cutting-edge venue since opening less than a year ago. General manager Brittany Behrendsen is taking advantage of a computer program called AllSeated to make the event planning process more efficient. “We create a diagram we use for all different events,” Behrendsen said. “We give that to our setup and tear-down crew. Then we can decipher how many feet between each table — we e-mail it to them so they... Read article »

The wedding services industry is expected to total $63.1 billion in revenue leading up to the year 2021, according to IBISWorld research. With everything from virtual reality tools to view a fully-designed ballroom, to drone coverage of the occasion, new technologies are revolutionizing the way we plan, attend, and celebrate the big day. Here are 5 ways tech has revolutionized the planning, gifting, and overall experience of modern weddings. Design collaboration... Read article »

AllSeated today unveiled the only dynamic virtual reality (VR) platform for the event industry, making it possible – for the first time – for venues and event planners to design every detail of an event and share 360-degree VR “walk-throughs” with clients, well in advance of an event. This capability, unique to AllSeated, radically enhances the event planning process, saves time, money, resources, eliminates surprises and mistakes, and allows changes to event floorp... Read article »

Brides-to-be are peppered with plenty of questions: Did you set a date? Have you found a wedding dress? Can I see your engagement ring? But perhaps the most surprising to me was the one that come from a well-meaning coworker. After taking one look at my left hand, she asked, "Isn't wedding planning the worst? So glad to be done with that!" Her belief is one I heard repeated a few more times throughout the planning process—but putting together your dream nuptials doe... Read article »

Did you realize that best practices call for a business to rebrand every two years or so? In fact you should plan for a complete rebrand every 4-5 years! We asked the experts to share their tips for your next branding overhaul. Timing How do you know that it’s time? The International Academy of Wedding and Event Planning’s Kylie Carlson points out clear indicators that it’s time for a rehaul, including a dated logo, feelings of embarrassment when you hand out y... Read article »

The most successful businesses in the world have something in common: a strong brand strategy. Want the best prices, easiest price comparisons, fastest delivery, and a generous return policy? Shop Amazon. Want top of the line equipment, cool videos while you wait in line, and to be surrounded by some of the happiest employees anywhere? Choose Apple when purchasing your electronics. These internationally recognized brands have something in common—both have investe... Read article »

A common small business goal is expansion. This could mean adding additional staff members, increasing the number or complexity of bookings you are able to take, or diversifying your products or services to maximize revenue streams. Growth involves taking what you do well now and scaling it up to achieve new personal and professional goals. It can be challenging, for sure, but thankfully, there is so much technology to assist that the process can seem almost easy th... Read article »

All the tools you’ll ever need to run a successful event for your nonprofit. What if you had an army of robots to do all the grunt work for your events? This isn’t science fiction, this is the reality of many event managers. Instead of manually processing registrations, running checks to the bank, or trying to keep track of everything in Excel, they’re using software tools that are acting like robots to do all this for them. And that’s just the beginning... Read article »