Warm Weather Event Trends
A shift into warmer weather brings various changes to the wedding and event industry. From outdoor events to seasonal menu updates, businesses must remain aware of summertime updates and how they can prepare accordingly.
There are a variety of warm weather trends to expect this year, especially as weddings pick up speed and the industry bounces back from the COVID-19 pandemic. Here’s what you need to do to ensure you’re ready to take on new couples and provide an exceptional client experience this season.
Consider the weather
Warm weather can be a bit unpredictable — one minute it’s hot and dry, and the next it’s rainy and humid. That’s why you’ll want to double-check the forecast for each of your weddings.
“Weather is always a consideration when it comes to outdoor events,” notes Nora Shells, co-founder of Rock Paper Coin and founder of Bridal Bliss. “From rain to wind to heat, they all need to be planned for. Put a tent on hold, consider flooring if muddy grass is a possibility and buy washcloths that are returnable. You can put these on ice for a good refresher if it’s super hot out.”
Regardless of the forecast, weather can be unpredictable, so it’s best to be ready for sudden changes!
Incorporate refreshing treats
To stay cool in the summer heat, couples should consider offering a variety of summertime treats for guests to enjoy. Though there may not be air conditioning in the great outdoors, these refreshments will allow individuals to cool down as they remain outside.
As Sarah Blessinger, owner of Kindred Weddings and Events, suggests, “Warm weather trends include cocktail hour treats like shaved ice, popsicle carts, or ice cream vendors. Incorporating snacks to help your guests stay cool during a warm wedding day is a great idea. You could even have a fun water dispenser table with different flavors infused to encourage your guests to stay hydrated during the day.”
Patricha Pike, event planner, and venue manager of Meadows Event Center, seconds the idea of offering refreshments. She adds, “If it’s an outdoor wedding ceremony, make sure there’s a beverage station with infused water to keep guests hydrated. Offer parasols or umbrellas for shade. And since you have a Plan B, take the party inside if it becomes unbearable.”
Take things indoors
Sometimes, warm weather simply isn’t bearable for an all-day event. If this is the case, know that it’s okay to move things indoors and have a backup plan.
Similar to Pike’s recommendation, Kimberly Sisti, owner, lead florist, and planner at SISTI & CO, shares, “If the high temperature threatens guest enjoyment, consider moving one part of your wedding indoors. Depending on the time, ceremony and cocktail hour often happen while the sun is still up. If it’s not possible to shade your ceremony area, consider moving cocktail hour to a colder spot so your guests will have some respite from the heat.”
With health and safety on the line, couples need to communicate with their guests regarding the weather and how they can adequately prepare. As a wedding professional, meet with your clients to discuss additional options should the weather derail any original plans?
“To prepare your guests, communicate honestly and upfront with them on your wedding website,” says Blessinger. “Let them know your celebration will be outdoors, and you recommend cool weather clothes, wearing sunscreen, and drinking lots of water.”
Alter start times
If your couples are getting married outside, suggest a shift in their timeline, so they’re not getting married when it’s too hot. Their guests will thank you!
Victoria Lartey-Williams, owner and lead event planner at Victorious Events NYC, recommends, “Try to avoid setting your ceremony start time for the hottest part of the day, which is usually mid-afternoon in most places. Instead, consider an early evening start. The temperature will have cooled down a bit, and everyone will feel much more comfortable. And you’ll also give yourself more time in the earlier part of the day for a more leisurely beauty prep or to just relax.”
Prepare for outdoor elements
Outdoor ceremonies and receptions are beautiful but can come with their fair share of external factors. Make sure you consider these elements with your couples before signing any contracts.
“You don’t want to forget critters, as sometimes they like to be a part of the festivities as well,” says Sheils. “Stock up on bug spray or have citronella stickers available for guest use to ensure everyone is comfortable.”
With weddings and large gatherings making a full comeback this year, it’s best for all event professionals to be prepared and focus on how they can offer the best experience for all clients. So keep these tips in mind and stay cool as you celebrate this summer!
Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.