Refreshing Your Website with a Millennial Perspective
When was the last time you really evaluated your website? Was it months ago, or even years ago?
In today’s connected society, your website is your first impression and can determine whether you are gaining new business or turning prospects away.
Millennials are always connected to the Internet and seek out information and companies via websites. It is the first stop they’ll make when looking to hire someone or buy something so it’s important that your website is meeting their needs so that you can engage them from the first click and convert it to a sale.
Here are a few considerations to prioritize when refreshing your website with a millennial perspective:
It’s no mystery that millennials value their time and are quick to ditch anything that they feel is not worth their energy. Imagine how easy a prospect can click over to your competitor’s site simply because your website wasn’t streamlined!
Run through your website with fresh eyes (or better yet, have an acquaintance do it) and look for gaps. Are you missing an easy-to-find call to action on the home page? Do your menu options make sense, and are all of the tabs necessary? Another thing to consider is the loading time of your website – people generally aren’t willing to wait around for your website to load, so be sure it’s optimized to run seamlessly on both desktop and mobile platforms.
When a millennial has a problem, they want a solution – and stat!
One of the best ways to meet this need is with a comprehensive FAQ page that answers the most common questions. Think of your FAQ page as a constant work in progress as you will want to always update the page with the latest questions and topics that may be useful to your audience. The FAQ page is a great place for visitors to your site as they may be able to find the answer to their question really quickly without needing to reach out.
For those who do still have a question to ask, a contact form is a must-have! Be sure that you attempt to respond to all inquiries via contact form within 24 hours.
Also, a newer feature that you’ve surely seen on websites is an instant chat/live chat option. Live chat allows prospects to reach out at a moment’s notice – you just have to be sure you’re available to answer messages if you are going to offer this feature!
Yes, the way your website looks is indeed important for drawing in traffic. Poorly constructed sites are usually seen as ‘sketchy’ and, more than ever, millennial consumers are looking to engage with a brand beyond the product or service that interests them. They want to know about the values that the company holds, as well as what kind of ‘vibe’ they give off. This is done through the colors, graphics, and copy on your site, so be sure to give it a hard look to ensure that it is projecting exactly the image you want for your company.
Whether you’re planning for a full-on website overhaul or just a few tweaks, keep these considerations in mind to when refreshing your website with a millennial perspective to ensure that you are reaching your target audience with maximum impact.
Audrey Isaac is the spokesperson of 100 Candles, a wholesale market for candles and lights. Since 2002, thousands of wedding and event professionals have entrusted 100 Candles with their wholesale candle accounts. For more information, please visit https://www.100candles.com/.