Put It In The Universe Event at The Altman Building (event spotlight)
We are thrilled to feature another incredible event spotlight from The Altman Building! It’s always exciting for us to learn about the events which used Allseated to create the floorplans during the planning process.
About The Altman Building:
Once the impressive, Victorian-era carriage house for the B. Altman department store, The Altman Building is proud to celebrate over 22 years as a leading New York City event space in our landmark historic venue. The Altman Building has provided a canvas and home to visions of splendor, celebration, camaraderie, launches, and discussions of big ideas.
Unique among Manhattan venues for our vaulted, direct street access, our venue represents the opportunity for our clients to reach any possibility while lending a sense of refinement and distinction to any occasion. The unparalleled flexibility of the open floor plan provides a unique and memorable home for any event, including product and automobile launches, corporate meetings and conferences, trade shows, fashion events, and social occasions. Beyond The Altman Building’s physical grandeur, our professional production team works with the building’s striking architectural details to impeccably transform The Altman Building into the ideal venue for your event.
The main floor of the space was divided into four quadrants dedicated to fire, air, earth, and water. On the gallery floor, guests enjoyed a Salt Room and Zen Den. Within each area, guests partook in multi-sensory immersive experiences.
AIR: Creative Edge Parties took guests to the skies with a “Head in the Clouds” culinary activation: guests chose canapés in crystal orbs while the catering lab guided them through an aromatic edible perfume experience designed to enhance the flavor profiles while delivering wellness. Chandelier Events worked with BML Blackbird to design digital wallpaper for the environment with moving clouds on a life-sized LED wall; they also suspended “birds” in the form of aerialists pouring prosecco from the skies with the help of Cirque Central, among floral clouds constructed By Yena Designs, and lucite furniture from Greenroom Event Rentals.
Guests also got to interact with a wing wall constructed by Two Point 8 Imaging and The Factory NYC with art by Suite Paperie. Cloud-enhanced signage was provided by Bombshell Graphics. Studio Z Photobooths offered a weightless selfie ball experience.
FIRE: Thomas Preti Events to Savor brought the heat by torching and smoking marinated shrimp and cauliflower in a live display centered amongst floral fire pits and setting sun. To bring more spice, servers passed Fireball Pate De Fruit to guests who joined the red hot vignette. Something Different Party Rentals provided catering rentals throughout.
EARTH: Guests traveled next to the grounded corner of the room, where Chandelier Events created a living park photo experience. Working with The Factory NYC, Two Point 8 Imaging, By Yena Designs and Studio Z Photobooths, guests enjoyed standing on a grassy slope set with magnificent live florals for stills, gifs, and boomerangs! Also in Earth: an incredible Vegetable Carvery Experience by Great Performances with Brussels sprout trees, a live chef carving of gorgeous vegetables and artisanal sauces, all completely compostable. Throughout the night servers carried edible gardens (complete with edible dirt) to and from the Earth vignette with parades of beautiful birch tree trays designed to make passing an experience.
WATER: As guests moved through floating florals By Yena Designs and curved benches from Greenroom Event Rentals, all curated by Chandelier Events to look like an aquatic playground, BML Blackbird created a moving maritime light experience. Sterling Affair took guests on a hydrating culinary excursion with mini poké bowls and “caviar” created with molecular gastronomy. For dessert, they introduced Swedish Fish Spiked Popsicles.
SALT ROOM: Descending down the stairs at The Altman Building that Chandelier Events branded with intentions (with the help of Suite Paperie and Two Point 8 Imaging), guests entered the Salt Room. There, A State of Energy hosted a crystal bar where astrologists mixed crystals based on readings. Untouchable Events provided tarot reading and collaborated with Chandelier Events and Bombshell Graphics to create a life-sized Wheel of Intentions. David Burke Caterers carved wild salmon crudo with pink Himalayan salt. Guests enjoyed gathering in a salt room space complete with 3D printed, illuminated Himalayan salt rocks by Two Point 8 Imaging on pink and bisque furniture by Greenroom.
ZEN DEN: Guests then entered The Zen Den, where they took trippy prism photos with the help of Studio Z Photobooths, danced and vibed to the tunes of That Girl Né while enjoying a beautiful vegan sushi experience from Beyond Sushi NYC and coffee from Cupa Cabana. Gorjana gave live aura readings and a gemstone experience. Maggie Marguerite Studio provided photography and videography.
How Allseated Assisted in the Planning Process:
When designing the floorplans for the Put it in the Universe Party, it was crucial to have the right tool to use to ensure accuracy, visualization, and efficiency. Allseated allowed us to visualize each step of our guest and vendor experience which was so important to executing the ambitious experiential gameplan we had devised.
Considering that we were three hosts planning from three offices, our Allseated floorplan tool allowed us to collaborate and build in our individual needs in real-time. With almost 30 participating vendors it was very important to communicate to them not just the locations of our event spaces, but the vision too from both a logistical perspective (how much space they had or where they would be putting their back of the house) and also from a spacial/design perspective. By combining the Allseated floorplans with our Lookbooks, we were able to show how the spaces were to be zoned by us, and then, we were able to communicate our offer our participants the capability to execute their own interpretations. The end result was a seamless flow that was easily installable on the day of the event, and a cohesive experience that our 500+ guests really savored.