4 Affordable Ways To Market Business Online
Who isn’t always looking for ways to expand and grow their business? In today’s high-tech world, it’s actually really easy to affordably market business online! And, some of the below options can be implemented at no cost.
Let’s take a look!
Add A Blog To Your Company’s Website
Adding a blog to your company’s website is a great way to better market your business. It may sound overwhelming but starting a blog can be really easy! Using a free blog platform such as WordPress allows business owners to have a blog up and running without the need for major technical skills or coding experience.
Not only will a blog help push your brand in the digital landscape, but it also allows you to share the expertise and knowledge you have in your industry. A blog will allow you the opportunity to show off your skill-set and also positions you as a thought leader against your competitors who may or may not be blogging. A blog gives you the opportunity to create content which can then be shared with your community via social media and newsletters. Your blog articles may also be picked up by other publications that want to share your article. When writing your blog posts and sharing the content, remember to include links to your website and social media accounts to encourage your readers to become more engaged in your brand and interested in what you have to offer.
Bonus Blogging Tip: Consider offering to write guest blog posts for other companies in your industry! Guest posts and articles helps to gets your name out there (brand awareness!) while creating strong business relationships with other companies in the industry. It also gives you more opportunity to practice your writing skills for your own blog and beyond.
The Power Of Social Media
Social media is by far one of the cheapest and easiest ways to market business online. When not paying to run ads or boost your posts, platforms like Facebook, Twitter, and LinkedIn are free and filled with an ever-growing amount of new users each day. Another huge benefit to social media is the ability to have your audience do the marketing work for you by sharing your posts and posting reviews. Think of it as the modern-day word-of-mouth referral tactic.
Of Possible Interest: Social Media Strategy: It’s More Than Just Posting
Marketing Via Email
Email marketing does more than just market your business; it keeps your brand at the top of your client’s mind. Whether you wish to send a monthly newsletter or promote a new offering, your current and future clients always know what is going on with your business. Using a program such as MailChimp or Constant Contact lets you control how much you spend on your email marketing based on the number of subscribers you have and the volume of emails you send out. Just remember not to abuse the power of email marketing with spammy, too-promotional messages to ensure your subscribers don’t try to unsubscribe.
Online Events & Webinars
There’s no easier way to showcase your expertise than by hosting an educational online event. Consider hosting a webinar, Facebook live, twitter chat, or even an Instagram live video. These online events do more than just educate your audience too, as they are a powerful resource for generating leads through registration forms.
Using social media platforms such as Twitter and YouTube is a great way to market your business, completely free! Depending on the frequency of webinars you want to host or the volume of attendees, there are many webinar hosting platforms available that are affordable and easy to set up and use.
What we love about these affordable ways to market business online is that they allow you to stay in full control of your marketing, from the dollar amount spent to the frequency of your social media updates. They also provide you room for improvement with the option to always adjust the strategy. What can be better?