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3 Powerful Benefits of Using Pinterest For Business
Blog3. Increase Brand Authority
Aside from pinning branded content, Pinterest allows you to show a more human side of your business. For event planners, caterers, event venues, and vendors trying to increase their brand recognition, you can also gain brand authority by showcasing related content from outside sources that you use or reference in your daily business life. Using Prismm’s Pinterest board as an example, you can see that we also provide educational and relevant information for our audience. From event industry topics and planning tips to organization methods and even social media marketing tips, we’re able to not only educate our audience with a variety of content but prove our credibility in the events industry by staying on top of trends and news.
If you are posting content directly from your website, ensure the title of your pin matches the title of the blog, article, or content. it’s also important that the cover pin matches a similar design to the content you are posting on your website. This secures brand authority and recognition across multiple social platforms and helps establish a brand identity.
5 Key Factors For Successfully Marketing Your Event Business On Pinterest
Outlined below are the five factors needed to successfully market your event business on the social media platform, Pinterest.
1. A complete, consistent, and optimized branded profile.
Just as your Facebook, Twitter, LinkedIn, etc., is set up to represent your brand, your Pinterest page should be given the same level of care. Ensure to use a recognizable profile picture (logo or branded image), links to your other social media networks, and most importantly, your website. This will help users remember who you are and recognize your brand as they do on the other platforms they follow you on.
2. Detailed pin descriptions.
Pinterest is good for many things, however, one of the greatest benefits of using Pinterest for marketing is the SEO benefits. As previously mentioned, Aside from a complete ‘About’ profile as explained above, each and every pin you pin on Pinterest should have a concise and detailed description. This will allow you to naturally insert targeted keywords or phrases in your content that will help increase your SEO and visibility.
Pinterest is becoming more and more like google and users are actively searching to find relevant content. Be selective and intentional with the words you use, as these could potentially drive greater traffic to your website.
3. Compelling and complementing imagery.
While every single social media channel is essentially used the same way – a platform to interact and engage with your audience – no two platforms are the same. The same goes for Pinterest. If you check out your Pinterest homepage you’ll see that unlike Facebook’s square imagery and Twitter’s preference for horizontal images, Pinterest uses vertical imagery. Although this requires an additional step when creating your pins, making them the recommended size of 735×1102 will help attract and retain your user’s attention and provide a compelling experience.
Keep up to date with trends and utilize content that will draw users to your profile. Research successful and trending imagery and visuals and try to incorporate them into your own content.
4. A set schedule.
Just keep pinning…just keep pinning. Because of the 100 million and growing monthly active users on Pinterest, it’s important to remember to stay consistent in your efforts. While you should always be including new content, you also have the ability to update any outdated pins by replacing them with updated content and/or imagery. And just as you can repost on Twitter to increase visibility, you can do the same with your pins to ensure your entire audience is able to see them.
You can utilize third-party apps to help create a schedule of when to post and pin content. In order to stay relevant it’s vital to produce new content consistently and ensure users are actively engaging, sharing, and promoting.
5. Return the love.
We saved the best for last. As any social media marketer knows, it’s exciting when you receive engagement (likes, comments, retweets, repostings) on your social efforts. So imagine how happy others feel when you do the same for them. In fact, isn’t the whole name of the social game to provide a flowing channel of two-way conversations? When you reciprocate the efforts done by others on Pinterest (or any social media platform for that matter), they will feel compelled to do the same for you.
So there you have it! These tips should get you well on your way to a perfect Pinterest page for your brand to help grow your audience and increase brand visibility. Remember, social media is a marathon, not a sprint. It will take time to grow your page, but once it does the benefits of Pinterest are endless.
Add hashtags to your pins’ descriptions to increase the chances of being found in a conversation or community. Also, using popular hashtags helps with SEO, as your content will appear when users search these keywords and phrases. Pro tip: use a branded hashtag as the first hashtag for more traction on your post
Pinterest analytics is a great way to track engagement, impressions, and audience demographics and will show you the content that is most successful. Utilizing this information will show you how to best proceed when posting new content.
Be sure to follow Prismm on Pinterest and feel free to leave a link to your boards in the comment section below. Happy pinning!
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