2018 Trend Report: What’s Trending In Events This Year!
The results of the 4th annual International Wedding Trend Report are in, and there is something for every event professional to look forward to in 2018. Included below are highlights of many of the anticipated trends to help you prepare for the year ahead. Enjoy!
First and Foremost – Make it Unique
“Individuality is the key to 2018!” claims Jane Riddell, Owner of Planned for Perfection. “Whilst couples gain inspiration from wedding blogs, magazines and Pinterest, brides and grooms want something unique for their wedding celebration, that is specifically designed to suit their personalities and incorporate that ‘something special’ into their wedding day,” adds Riddell.
The emphasis for all events remains the guest experience as it has for the past few years, and we expect to see this as a recurring “theme” across all service categories.
Liz Linkleter, Owner and Creative Director of Liz Linkleter Events predicts that the 2017 trend of bringing the outdoors in will expand in 2018. “I think the trend for natural, organic and botanical (elements) will continue to build in popularity into 2018, as couples seek out venues that have a natural beauty,” she says. “The shift away from manmade materials towards wood, stone and natural linen is definitely not going anywhere.”
Photo Credit: Andrea Harborne Photography
Bars and Menus
Many event professionals emphasize that the standard open bar simply isn’t enough to satisfy clients’ need for experience anymore. Celebrity wedding planner David Tutera predicted that “Single Style Bars” like Bourbon/Whiskey, Rose, Tequila or Gin & Tonic bars will be all the rage for 2018.
“Speaking of gin, ‘Gin & Tonic’ menus with different botanical garnishes and craft gins are continuing to get more and more popular,” according to Lucy Barrow, Director of Mix & Twist Bartending. These combinations go beyond traditional wine pairings into new territory with an element of education alongside great dining.
Sustainable ingredients, dessert buffets, vegan and vegetarian meals for all guests and interactive, chef-manned stations are all expected to continue to grow in popularity in 2018 as well.
Photo Credit: Michelle Ramirez Photography
Entertainment – Live, Personal and Interactive
Matt Warren, Managing Director of the Warble Entertainment Agency characterizes 2018 as the year of the “Festival” style event. Expect to see lots of live acts like jugglers, stilt walker and fire performers. He also predicts an increase in the demand for nostalgic elements. “Plenty of couples are looking to re-live memories from youthful days (maybe when they met) and enjoy music that they would have grown up with,” says Warren.
There is so much more in store for 2018. We look forward to sharing the year with you and witnessing all of your amazing events!
Kylie Carlson is the CEO of the International Academy of Wedding and Event Planning. With six locations globally, the academy boasts an internationally recognized accreditation program that brings professional training to wedding planners, designers and stylists.