12 Venue Marketing Ideas to Increase Bookings and Revenue
When researching new products and services, today’s B2B buyer makes an average of 12 searches online and most B2B buyers are already 57 percent of the way through the buying process before the first meeting with a representative.
Clearly, today’s buyers have changed the way they find products and services – including venues.
Have you changed the way you market your venue?
If you aren’t keeping up with today’s buying behavior shifts in how you market your venue, it will be a challenge to increase bookings and revenues.
To align your venue’s marketing with today’s buying preferences, check out our list of twelve ideas designed to increase bookings and revenue.
1. Craft a compelling story
What is it that makes your venue unique? Your venue’s marketing and sales pitch should tell a compelling story – and that doesn’t mean simply touting facts and figures.
2. Refresh your website
Your website is likely the first impression of your venue. It needs not only to look amazing but load quickly across desktop and mobile. If your site doesn’t include videos, testimonials, images, and virtual tours, it’s time for a refresh.
3. Get your Google My Business Listing
Google My Business (GMB) is a free tool that lets you manage how your business appears on Google Search and maps. Claim your listing, and complete all of your venue’s details—including adding your business name, location, and hours; monitoring and replying to customer reviews and adding photos.
4. Follow website SEO best practices
Search engine optimization (SEO) – the approach of making web pages attractive to search engines – is critical for marketing your venue. As best practices evolve and competition to appear for keywords increases, consider working with a trusted SEO specialist to boost your results.
5. Institute a referral program
Whether it’s a happy customer or a local partner, reward them for referring other clients to your venue.
6. Publish high-quality content
Content marketing revolves around creating and sharing online materials, like videos, blogs, eBooks and more, that aren’t overt advertisements. The idea is to share relevant information that stimulates interest. If you consistently publish high-quality content that your target audience finds helpful, those efforts can lead to increased organic website traffic.
7. Maintain an active social presence
Extend your reach by sharing photos and original content on social media. But don’t forget to make it easy for others to tag your venue. Whether they’re checking in or sharing selfies taken during the event, your social handles should be simple and reflective of your venue’s name.
8. Consider paid PPC and social advertising
Piloting pay-per-click or promoted social media advertising campaigns don’t require a big budget. Start small with a test budget and experiment with different text, images, audiences and call-to-actions to see what works.
9. Showcase high-quality photos
In an incredibly visual environment like Instagram, high-quality, visually stunning photos are a must. The right lighting, perspective and staging takes a venue’s appearance from ho-hum to stunning and goes a long way in creating a positive first impression.
10. Create venue videos
1.9 billion logged-in users visit YouTube every month (half the internet!) and 96 percent of 18-to-24-year-old American internet users use YouTube. Ensure your venue can be found on the second largest search engine by creating professional-looking videos that showcase your venue’s highlights.
11. Share social proof
Written and video testimonials, as well as shares of social posts your venue is tagged in, are all examples of social proof – when others recommend or endorse a product, your prospects are more likely to take that recommendation seriously. Incorporate these powerful peer recommendations into your marketing efforts to increase bookings.
12. Provide digital floorplans and virtual walk-throughs
Make it easy for planners and clients alike to envision how their event would look in your venue with digital floorplans and virtual walk-throughs. As Corbin Ball, a meetings industry technology speaker says, “when properly used, the immersive experience of VR can be the next best thing to being there.”
Ready to take your venue’s marketing efforts to the next level with digital floorplans and virtual walk-throughs? Let’s chat!